When it comes to Google Adwords ranking, costs per click, quality scores, and everything else that’s critically important to your add campaign, the one word that summarizes it all is “RELEVANCY” (visit the link to read Wikipedia’s philosophical expose’ of that term!).

Relevancy, at it’s core and pertaining specifically to your Google Adwords campaign, is the #1 factor in grading the performance of your campaigns.  And when it comes to getting top rankings for your keyword phrases, for less costs per click than any of your competitors, you literally have to take a “surgical” approach to how you set up your Adwords campaigns.

Below is a great video from the Adwords team about how to properly optimize your campaign for the highest relevance scores possible.  If you’re serious about having an Adwords campaign that cannot be beat, and that delivers top rankings for the lowest possible cost per click, then this video is a must see: