Google Adwords is the most powerful advertising solution on earth. It’s also the easiest and fastest way to get your business in front of someone who is searching for what you offer.

But how do you get those high quality individuals to click on your ads when there are 10 – 12 other ads on the same page to chose from?

The answer is in your ad variations! And below I’m going to show you my tried and true method for getting click thru rates of well over 8% on a daily basis.  Now, if you don’t think 8% is a good number, then consider the average click thru rate in Google Adwords is about 2%.

My ad variation and split testing strategy is what I call “The Three Tier Ad Variation Approach!”  And here’s how it goes:

1)  For each Ad Group, create 3 ad variations. Of course, each one is completely different, yet built around the same theme of your Ad Group.  Be creative here – use your keywords in various way in your titles, and try to be creative in the description lines as well.

2)  Let all 3 ad variations run for a minimum of 2 weeks. This is a critical step because in order to appropriately analyze the performance of your ad variations, you need to have sufficient data to back your reasoning for step #3.

3)  Look at the CTR (Click Thru Rates) of all 3 ad variations and click the blue linked “CTR” so that it sorts your ad variations from the highest percentage to the lowest.  Next you’re going to delete the ad variation with the lowest percentage rate.  Just select that ad and click delete.

4)  Now you’re going to create another ad variation to replace the one your just deleted. But before you do, analyze the two ad variations that got relatively stronger CTR (click thru rates).  Observe their title structures, descriptions, language patterns, etc…  It’s not by accident that after 2 weeks of running, these 2 ad varitions out performed the 3rd.  Now after you’ve analyzed the first 2, re-write your third ad variation with the goal of beating em’ both!

Perry Marshall say’s about ad varitation and writing that you need to “beat the best”.  However, I believe he was suggesting that you only split test 2 ad variations at a time.  I don’t agree with this methodology because there’s just not enough test variables, or testing elements, in place to give you sufficient enough data to make solid decisions.

So that’s it!  Good luck with trying out the The Three Tier Ad Variation Approach, and let me know how it goes for you.

As always, don’t hestitate to contact me with any questions.