Here is a great collection of Google Analytics / Google Adwords integration videos from this post.

This series highlights in detail how to integrate your Google Adwords and Google Analytics accounts.

Enjoy:

Google Analytics in 60 Seconds: Find the Best Keywords
Google Analytics in 60 Seconds: Location Targeting
Google Analytics in 60 Seconds: Find Poor Performing Campaigns and Keywords
Google Analytics in 60 Seconds: Placement Targeting
Google Analytics in 60 Seconds: Identifying High Spenders
Google Analytics in 60 Seconds: Conversion Funnels
Google Analytics in 60 Seconds: Tracking Ecommerce with Google Analytics

If you aren’t using Google Analytics with your Google Adwords campaign, then you are more than likely leaving a lot of profitability on the table each month.

Effectively using Google Analytics with Google Adwords will allow you to:

• see where your visitors are coming from
• see what keyword phrases are being used to bring in traffic
• identify what ad variations are working best
• and this big one >> track the actual conversions based on conversion goals
• and oh yeah – establish conversion goals!

These are all critical compenants for you to experience the most optimal, most effective, and more profitable Google Adwords campaign.  Proper management, at the Analytics level, will allow your Adwords campaign to achieve a high quality score and quickly outrank competitors while paying less per click than even lower ranking competitors.

Below is a great video from the Google Adwords blog: