The Google Adwords blog put out a new posting today discussing the benefits and the purpose of the new Adwords interface.

Their main objective is to make Google Adwords more “user friendly” and also to make it look and feel a lot like other Google products you may be used to.

Shortcuts are a big feature with the new interface and below are the ones they highlighted:

Are you ready to discover an incredibly simple, yet amazingly profitable Google Adwords secret?

This is not something that Google wants to you know because it is costing advertisers literally millions of dollars a year – unnecessarily!

Read more…

Pros and Cons Promoting Your Home Internet Business Using Google Adwords

There are several services on the internet which offer pay per click advertising. Google Adwords is the most popular pay per click advertising campaign in the world today. This makes sense because Google is the most popular search engine in the world today as well.

Google Adwords is a great way to promote your home internet business. However, there are good and bad things about Google Adwords. Let’s take a look at some pros and cons about marketing your internet business using Google Adwords.

First, here are the most important pros of using Google Adwords to benefit your internet marketing business.

1. One of the best things about setting up a Google Adwords campaign is how quickly you can begin getting traffic from it. Once you have everything in place, you literally can be on page 1 of the most popular search engine in the world in 15 minutes or less.

2. The traffic that comes from Adwords campaign is targeted toward specific keyword phrases that you are bidding on. This helps make your internet marketing campaign more cost effective because people are searching for words that relate to the products you sell.

3. You can set an ad budget to make sure your advertising costs do not grow more than you can afford. There is a great deal of control over your internet business costs. You can define a maximum daily budget and specific amounts you are willing to pay per click. Adwords system will never exceed the amount you have set up.

Now let’s talk about a couple of the negatives of Google Adwords campaign.

1. One thing that is not often talked about is many campaigns are never profitable. The people doing them do not properly understand how to set up a marketing campaign and end up spending more money than they are able to recoup in sales and profits.

Starting to advertise your internet marketing business with Google Adwords requires a lot of training. You need to be determined and patient to test and learn how to get the best results with your campaign.

2. When people use Google as a search engine they do not always look across the top or down the right-hand side of the page where the paid ads are. They go to the ads in the middle which are known as organic searches. For this reason you often miss some of the best traffic for your targeted phrases. However, if people do not click your link, it does not pay anything for you. So, you do not loose anything.

There is much more that goes into setting up the Google Adwords campaign. Be cautious when starting to promote your home internet business using Adwords. It will be important that you understand what you are doing before you start spending your hard earned money on it.

Nevertheless, Google Adwords is an excellent tool that could help your internet marketing business to the next level. People are using search engines more each passing day and you can be there to make use of it.

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Can You Really Make Money with Adwords

Although I do quite well with Adsense, Google Adwords have always been a money losing venture for me. I have decided to change that no matter what it takes.

Here is the advice I have given myself to start. Most of it has come from books about making millions on Adwords. Some free, others I paid for.

Domain Name – Establish a domain name that is highly related to the product you are selling. Use it for display purposes and forward it to the product sales page. I know there are better long term things to do with the lead, but for starters just try to sell a product with nothing more than an Adwords ad.

Product – Choose a product with good gravity in Clickbank. That means that people are selling it, and buying it. All that is left is to get some of those already buying it to buy it from you.

Keywords – Choose about twenty of the most common phrases related to the product you have chosen to sell. Get them set up and bid a nickel each to start. You can (and will) expand later on and will most likely have to raise your bids to see progress, but you will never start the perfect campaign having already perfected it before you start. And who knows, you may get some clicks for a nickel.

Ads – Write two ads and create an adgroup. Have Google show both ads, seeing which one produces the best after 30 clicks. Then take the one that is producing the worst and replace it with one trying to beat the more productive of your original two ads. Continue this cycle as long as the campaign is active.

Budget – How you budget yourself is up to you. For my newest campaign, I have budgeted only $2.50 and am bidding 10 cents a click. I started with a nickel, but soon found out I was getting no exposure for that bid.

If you do everything outlined above, you are sure to see a sale sooner or later. Even a stopped clock is right twice a day. But you should be able to double your money on each ad.

Once you have an ad that produces for you, raise the budget to expand the profits until you are getting all of the (profitable) visitors Google can send you. Then go to Yahoo and put the best Ad there to see if it is still profitable.

If you can write a single ad that profits you a thousand dollars a month, you can write five more that will do the same. But for each campaign, start off slowly until you get it right.

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Darell is posting the results of a new Adwords campaign on his web site. you can view the details and latest results at
www.moneymakingmonkey.com

5 Reasons You Should Be Using AdWords
AdWords is simply the best way to grow your business and your list in the shortest amount of time. There seems to be a great deal of anti-PPC sentiment on the Warrior Forum and other internet marketing message boards. In my opinion, this attitude comes from failed attempts at pay-per-click marketing due to not fully understanding the system.

I have been using AdWords for years and believe it to be a wonderful system. Not only has the system worked very well for me, it is how I became a published author.

Here are 5 reasons that I believe in AdWords and you should too.

1.) Traffic Conversion

Internet marketers all love search engine traffic. After all, the traffic generated was actually searching information related to our site. I call this type of traffic natural or organic traffic. There are studies that prove that AdWords traffic converts at a much higher rate than organic traffic, frequently 5 to 10 times better. With such a high conversion rate it only makes sense to use the traffic to your advantage.

2.) Ease of Use

If you are involved in SEO marketing you know that it takes time to build traffic levels. The same is true with Affiliate marketing. There is a great deal of time and effort involved in building an affiliate sales force. By contrast, in just a few short minutes your AdWords campaign can be ready to drive highly targeted traffic to your website.

Some other PPC systems require a live human being to approve your account and even your ads. This can take a week or more. AdWords is quick and easy to use. You will spend minutes instead of days getting your campaign started.

AdWords is also the only PPC system that I know of that does not require you to deposit funds in advance to cover the cost of your advertising.

3.) Automated Free Tracking Tools

When you sign up for an AdWords account you are given access to two very helpful tools free of charge. AdWords Conversion Tracking and Google Analytics will both help you maximize the effectiveness of your campaign and get the fastest return on investment possible. These free services are better than any third party software package I have ever used.

4.) Cost and Spending Limits

When using AdWords, the advertiser (you) decides your maximum bid price as well as how much you want to spend. For each campaign in your account you can set a daily spending limit. Suppose that you only want to spend $60 per day on your campaign. All that you have to do is enter that amount and AdWords will stop serving your ads when the limit is reached.

5.) It Works!

AdWords is the most effective way that I have found to bring high quality, laser targeted traffic to my products. It has allowed me to build a very profitable list in a very short time. If you want to grow quickly, AdWords works.

High conversion rates, ease of use, free high-quality tracking tools, the ability to control costs, and effectiveness are the benefits that you will enjoy when using AdWords. To make the most effective use of the system you need to learn, and I mean really learn, everything about it. Learn how to make the system work for you and your business will enjoy new-found success.

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Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank’s AdWords system and get his free AdWords Tips newsletter, please visit http://www.adwordsinsidesecrets.com

AdWords: How to Kill Your Quality Score in 2 Easy Steps
Many AdWords users are killing their quality score and they don’t even know it. The quality score, among other things, is used by Google to determine ad placement and cost. There are quite a few advertisers who are absolutely killing their score and they don’t even realize it.

The formula that Google uses to determine quality score may take many factors into account but there are two things that will kill your score in a heartbeat. A lower quality score means that you are going to pay more for your AdWords placement.

1.) Landing Page

In the eyes of Google the landing page must be true to the letter of your ad. If you promise a free report or e-book, then your landing page must have an open link to the download. No squeezing allowed.

Honestly, Google and AdWords are not against the use of squeeze pages; however they are against advertising something for free and then requiring your visitor to exchange their name and email address for your product. As Google sees it, free means free, not in exchange for something.

The best way to get around this is to NEVER use the word “free” in you AdWords copy if there is not an open download link on the landing page. If you insist on doing this, Google will penalize you.

A few words of advice on landing pages.

Keep your landing page relevant to your AdWords copy. Google loves sites that have relevant, high quality copy. Sites that are not relevant to their ad copy are considered low quality and while Google will not ban them they will raise their costs so high that using AdWords is no longer economically feasible.

Avoid redirects on your landing page. The the use of sneaky redirects seems to be a part of the underside of the internet marketing business and is a “black hat” technique we all pay for. Google hates redirects used on landing pages and in the future these pages my not be indexed or may even be de-indexed.

Do not use hidden text or links. If Google observes your site to have hidden text or links and deems them deceptive in nature, you may find that your site has been removed from the Google Index.

2.) Floating Layer and Hover Ads

Google and AdWords hate these things. Simply put, these types of ads will destroy your quality score. Get them off your landing page as soon as possible. Replace these ads with a static opt-in form built into your landing page.

3.) Pop Up or Pop Under Ads

Google sees these types of ads as a hindrance to navigation on a site and will ban your landing page from AdWords if you use them. They will only re-activate your AdWords ads when you have removed any type of pop up or pop under ads.

If you are using any of the points outlined here on your site then you are only hurting yourself. Clean up your site and you will find that your ad position may climb while you costs may drop!

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Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank’s AdWords system and get his free AdWords Tips newsletter, please visit http://www.adwordsinsidesecrets.com