If you aren’t tracking your Adwords campaign then in my opinion, you are just guessing with what’s working.

Or alternatively, and this is mostly the case with Adwords advertisers, you simply don’t know how to track your campaigns.

Google Analytics is one of the best ways, actually let me correct myself, it is the best way to track your campaings, your ad spend, and the ROI that your Adwords campaign is delivering.

Here’s a great article from the Google Adwords team that discusses this issue in more detail:

Inside AdWords: Analytics and AdWords tips – Part 2 of 4

This is part 2 of 4. I’m about to find part 1, and I will also post part’s 3 and 4 as they come out.