When it comes to Google Adwords ranking, costs per click, quality scores, and everything else that’s critically important to your add campaign, the one word that summarizes it all is “RELEVANCY” (visit the link to read Wikipedia’s philosophical expose’ of that term!).

Relevancy, at it’s core and pertaining specifically to your Google Adwords campaign, is the #1 factor in grading the performance of your campaigns.  And when it comes to getting top rankings for your keyword phrases, for less costs per click than any of your competitors, you literally have to take a “surgical” approach to how you set up your Adwords campaigns.

Below is a great video from the Adwords team about how to properly optimize your campaign for the highest relevance scores possible.  If you’re serious about having an Adwords campaign that cannot be beat, and that delivers top rankings for the lowest possible cost per click, then this video is a must see:

Having Google Adwords help videos, if done properly, are a great resource to not only answering your tough questions, but they are also a great learning resource.

Most of Google Adwords help vidoes – those produced by Google themselves anyway – are mostly found on YouTube. But there is also a great post on Google’s own Adwords blog.

This particular posting on Googles’ Adwords blog is comprised of the following videos:

• Entering billing information
• Adjusting your budget
• Using the Ad Preview tool
• Applying a Promotional Credit to an existing account
• Viewing Cost and Payment history
• Using the Ads Diagnostic tool

However, there are other great resources out there such as the Google Adwords Learning Center.

Alternatively, you can go to YouTube or Google Videos and simply do a search for “Google Adwords help vidoes”.  You’ll get some overlap in the search results, but you can scan through the first few pages and find some great video resources that other publishers have produced.