From the Inside AdWords: Analytics and AdWords tips – Part 2 of 4

Here’s a video that shows you how to link your Google Adwords and Google Analytics accounts in 60 seconds:

The benefits of linking your Adwords and Analytics accounts is simply a matter of accountability and tracking.

If you aren’t tracking your Adwords spend, and analyzing the ROI, then you are just making guess work of your Google Adwords campaign and costing yourself a lot of money.

Google Adwords cannot be approached with a “guess work” mentality.

You must track each click because you are paying for each click. And Adwords has more than enough tools available to turn your campaign into a highly optimized, high level ROI advertising venture.