Below is video from Google Adwords advertiser education series about Google Adwords content network. Effect use of Google’s content network can dramatically improve your ability to connect to customers who are of the absolute highest quality.

Never before in advertising history have you had the ability to select specific demographic and geographic parameters for ad targeting – and likewise the ability to “de-select” the same.  And taking the targeting powers one step further, with Google Adwords content network, you can ensure that your ads are displayed on the right content pages through the use of “theme keyword” implementation.

The key difference with utilizing keywords for the “search network” versus the “content network” is that the content network utilizes data at the ad group level.  This means, to determine what pages your ads will appear on within the content network, both your keywords and ad variations are analyzed to derive “themes”.  This is different from the search network where you ad display is driven solely by the keywords and their matching structures.

Enjoy the video and best of luck on Google’s content network: