There’s a lot of postings out there today about the new update on Google Adwords Keyword Tool which is now showing actual search data. And I have to admit, this is quite a relief for me and a lot other Adwords users, as opposed to the bar indicator in the past. That bar didn’t do anything substantial for me other than frustrate me because I couldn’t see the associated numbers.

The value of now being able to see the numbers is huge, and let me explain this in more detail below:

The Approximate Search Volume: This is where all the difference in the world is made. Being able to see the search volume data puts you, the advertiser, at a huge advantage in managing your campaigns. And quite frankly, my guess is that it will put most other keyword tools out of business shortly!

The way I use this tool is by sorting the search data from highest to lowest. Now I’m able to see the list of the most popular related keyword phrases, and their associated search volume.

Advertiser Competition: Now comes the power behind begin able to see search volume – you can now compare that volume to the competitive environment of the keyword phrase itself. This allows you to easily carve out niches where you’ll be able to capitalize on a lower “max CPC”, which ultimately means getting higher rankings for less money. And as your campaigns continue, you’ll be able to analyze the performance of the keyword phrases, and start capitalizing on niches with your market.

Again, Google’s new keyword tool is sweet… and when used properly, you’ll be able to achieve a much higher quality campaign, reaching your targeted audience for less money, and increasing your conversions across the board!