As an Adwords consultant, I struggled with this pricing strategy for quite some time; however, might I suggest what I found to work quite well – and this was primarily derived by speaking to my current customers.

I have two different services, and thus two different pricing structures:

1) Per Session Consulting: $500. These sessions usually range around 1 hour, however, I’m not a stickler with this. But the per session structure works nicely with most Adwords’ users. The issues are common, and I’m able to fix and optimize an overwhelming portion of their ad campaign. Plus, this sets up a great opportunity for scheduling followup sessions.

2) Complete management: $1500 setup / 10% management fee (based on client’s monthly click budget). This structure is a great solution for clients that are a) too busy to handle their Adwords campaigns, don’t have enough knowledge to effectively management, nor have the time even if they did know how to manage it, and b) for clients that have the knowledge to manage their Adwords campaign, but just don’t have the time.

Again, these two pricing structures work nicely with nearly 99% of all of my clients, and the pricing is affordable for clients that are serious about bringing on a professional Adwords manager.