This might sound a bit extreme, but I’m recommending that if you advertise on Google Adwords, then you should build a campaign for each root keyword phrase.
A root keyword phrase would be defined as a root phrase built around supporting keyword elements.
The system is not yet perfect by any means, but Google is pushing hard to accurately leverage geo targeting for advertisers with the Google Adwords system.
The goal of Google Adwords is to allow individuals to see unique ads displayed on their mobile devices based on their exact location. For example, if I were in San Francisco and I typed “pizza” into my iPhone, the Adwords system would identify my location and show me pizza parlors in my immediate neighborhood.
From Social Media SEO
With the evolution of smartphones, it only makes sense that Google would make it easier for people browsing the web on their phones to connect to businesses.
And that’s exactly what Google is introducing with their new feature called “Click To Call” for Google Adwords advertisers.
The Google Adwords platform is the bread and butter of Google. If you’ve ever wondered why Google offers everything for free, and how they actually make money, then Google Adwords is your answer.
For those who are just getting started with Google Adwords, you might be please to know that there is now a new “Content Network Getting Started Guide” available.
I finally had my first experience with exporting and importing a Google Adwords campaign!
The tool of choice of course was the Google Adwords Editor, Google’s free campaign management dashboard. Adwords Editor is nothing less than an amazing tool for managing large changes across multiple ad groups and even campaigns.
Adwords 101 – in Google Adwords Seminars for Success series, covers the very basics – and the very foundation – of what drives costs per click, rankings (placement), and competition in the Google ad bidding environment.
And that is QUALITY SCORE!
Basically, this is the heart and sole of your Google Adwords campaign.
Below is a great video overview of Google Adwords quality score:
Here is a great collection of Google Analytics / Google Adwords integration videos from this post.
This series highlights in detail how to integrate your Google Adwords and Google Analytics accounts.
Enjoy:
Google Analytics in 60 Seconds: Find the Best Keywords
Google Analytics in 60 Seconds: Location Targeting
Google Analytics in 60 Seconds: Find Poor Performing Campaigns and Keywords
Google Analytics in 60 Seconds: Placement Targeting
Google Analytics in 60 Seconds: Identifying High Spenders
Google Analytics in 60 Seconds: Conversion Funnels
Google Analytics in 60 Seconds: Tracking Ecommerce with Google Analytics
The Google Adwords blog put out a new posting today discussing the benefits and the purpose of the new Adwords interface.
Their main objective is to make Google Adwords more “user friendly” and also to make it look and feel a lot like other Google products you may be used to.
Shortcuts are a big feature with the new interface and below are the ones they highlighted:
Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab
Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
e: Edit
p: Pause
n: Enable
d: Delete
l: Download
Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode
If you aren’t tracking your Adwords campaign then in my opinion, you are just guessing with what’s working.
Or alternatively, and this is mostly the case with Adwords advertisers, you simply don’t know how to track your campaigns.
Google Analytics is one of the best ways, actually let me correct myself, it is the best way to track your campaings, your ad spend, and the ROI that your Adwords campaign is delivering.
Here’s a great article from the Google Adwords team that discusses this issue in more detail:
Inside AdWords: Analytics and AdWords tips – Part 2 of 4
This is part 2 of 4. I’m about to find part 1, and I will also post part’s 3 and 4 as they come out.
From the Inside AdWords: Analytics and AdWords tips – Part 2 of 4
Here’s a video that shows you how to link your Google Adwords and Google Analytics accounts in 60 seconds:
